Why these queries were hit isn’t as clear, but the impact on very brief queries is evident. Whatever the impact, one thing remains true — Google giveth and Google taketh away. Unlike shedding a ranking or dropping a Featured Snippet to a competitor, there’s very little you are capable of do to reverse this sort of sweeping change. For websites in heavily-impacted verticals, we will solely monitor the state of affairs and try to assess our new actuality. Generally speaking, it is a frequent pattern with SERP features — Google ramps them up over time, then reaches a threshold the place quality starts to undergo, after which lowers the volume.
They’re especially helpful for those on cellular or looking out by voice. Google’s search outcomes typically show listings where the snippet describing a page comes earlier than a link to a web page, not after as with our normal format. …Continue reading